F2CRM provides the ability for you to configure call motivations that can be used to, of course, track the reason for calling the contact, be it a promotion or an event notification, etc., but can also allow a specific and relevant call script to be tied to the motivation.

Furthermore, motivations may then be tied to one or more specific resolutions, or call outcomes, which are used to tie in with the F2CRM task and workflow management system; enabling such workflow items as follow-up requests, information requests (via post/email/fax) and so on.